As curators and caretakers of Enchantress and Freeborne Gallery, we often get asked how we build our exceptional collection of fine art, luxury fashion, and handcrafted jewelry. Located in the heart of The Shops at Wailea, our Maui art gallery is not only a haven for collectors but a destination for discerning aesthetes seeking connection, inspiration, and authenticity. Whether you’re a seasoned art collector, an interior designer sourcing statement pieces, or a traveler discovering local Maui artists for the first time, our process is designed to offer you an unforgettable experience. Here’s a behind-the-scenes look at how we select and curate each element of our gallery and boutique with care, expertise, and soul.
A Legacy of Curation: From Founders to Vision
For over 25 years, Enchantress and Freeborne Gallery has stood as a beacon of artistic excellence in Wailea. Our journey began with two passionate visionaries: Bootzie Alexandra and James Freeborne Welch. Their vision was clear—to create a space where world-class art, local culture, and luxurious fashion converge. James Freeborne Welch’s own artworks are featured prominently in the gallery, known for their emotive depth and captivating compositions, bridging contemporary storytelling with timeless technique.
From the outset, our curatorial approach has been deeply personal and grounded in relationships—with artists, collectors, and communities. We don't just select art; we form lasting partnerships with creators and build narratives around their work. These connections allow us to offer unique art pieces Maui residents and visitors can’t find anywhere else. Each selection in our gallery is not only aesthetically captivating but carries meaning, history, and spirit—a reflection of both the artist’s journey and our own.
A Gallery as Diverse as Its Island: Showcasing Global and Local Artistry
Curating our collection begins with a simple yet powerful principle: diversity in medium, origin, and voice. We represent a rich spectrum of art, from paintings and fine art sculptures to multimedia installations, artisan jewelry, and couture fashion. Our focus includes the vibrant talents of local Maui artists like Ben Saber—whose work continues to captivate audiences with its complexity and soul—as well as international artists such as Nano Lopez and Charlie Lyon. This duality of local Maui roots and global reach allows our gallery to serve a broad and sophisticated audience, from art collectors seeking international art collections to locals craving cultural artwork that reflects their island heritage.
In recent years, we’ve seen a surge in interest from interior designers and corporate clients. These professionals come to us for statement pieces that transform spaces—whether a beachfront home in Wailea, a luxury resort lobby, or a modern office in Honolulu. The tactile nature of our curated works—bronze textures, layered oils, sculptural abstracts—adds dimensionality and emotion to any environment. We also provide custom artwork commissions in Maui for clients looking for bespoke pieces that mirror their identity and design goals.
Fashion and Fragrance: Curating the Boutique Experience
Our boutique isn’t just an afterthought—it’s an integral part of our gallery’s ethos. The fashion and jewelry selections you find here are the result of equally rigorous and inspired curation. From sustainable fashion Maui designers to exclusive artisan fashion Wailea brands, we bring together garments and accessories that echo the artistry of our visual collections.
The resort jewelry Wailea visitors adore ranges from handcrafted jewelry Maui artisans create with local materials to internationally sourced statement pieces. We prioritize ethical sourcing and sustainable practices, selecting pieces that align with our environmental and social values. Our clientele—whether fashion-forward tourists or local style aficionados—appreciate that luxury and responsibility can coexist.
One of our most beloved boutique offerings is Bootzie Original Perfume Oil. Created by co-founder Bootzie Alexandra, this line of tropical perfume oils blends sensuality with the spirit of the island. Each scent tells a story and is composed of rare botanicals, evoking Maui’s lush landscapes and ocean breezes. For many of our visitors, it becomes a lasting sensory memory of their time on the island—a subtle, personal piece of art.
Personalization and Partnership: A Curated Experience for Every Client
At the heart of our work is the belief that collecting art—or discovering fashion—is an intimate, emotional journey. That’s why we emphasize a personalized art-buying experience. Our team offers one-on-one consultations, both in-person and virtual, to help clients find pieces that speak to them. Whether it’s choosing the right fine art sculptures Wailea collectors can showcase in their homes or advising on a sustainable fashion ensemble for a gala, we approach every interaction with care and attention.
We also host private viewings, gallery exhibitions in Maui, and exclusive art events Wailea locals and visitors can attend to engage with artists directly. These events provide our clients a chance to connect with the creators behind the pieces and understand the stories and processes that inform their work. These gatherings cultivate a sense of community and cultural enrichment that sets us apart from traditional retail galleries.
For our business and corporate clients, we offer specialized services designed to elevate office aesthetics and reinforce brand identity through art. Whether you’re curating a boardroom, a hotel suite, or a retail environment, our custom solutions incorporate artwork and design elements that enhance atmosphere, inspire teams, and impress clients.
Evolution and Impact: Honoring the Past, Shaping the Future
This year marks our 25th anniversary, a milestone that honors decades of creativity, connection, and curation. Over these years, we’ve not only grown our collection but deepened our impact. We’ve seen young art enthusiasts become seasoned collectors, Maui visitors turn into lifelong clients, and local artists blossom on the international stage—all thanks to the relationships and trust built over time.
Our Maui photography studio has also become a vital part of our offering, capturing the island’s beauty and human spirit in every frame. From fine art portraiture to landscape series, our photography exhibitions add yet another layer to our gallery’s dynamic narrative.
Looking ahead, we’re committed to continuing our legacy of innovation, community, and excellence. We’ll expand our offerings, collaborate with new talents, and explore fresh curatorial directions—all while staying true to the soul of our gallery. Our mission remains: to offer unique art pieces Maui collectors treasure, to support artists who dare to dream, and to invite every visitor into a world of beauty, meaning, and imagination.
Enchantress and Freeborne Gallery is more than a space—it is a story unfolding, a sanctuary of creativity, and a celebration of artistry in all its forms. We welcome you to be a part of that story. Whether you’re seeking a masterpiece, a memory, or a muse, our doors in The Shops at Wailea are open. Come and discover the magic behind every curated detail.
